Should You be Using Buckslips?

Hi:



Buckslips are a low-cost marketing tool that allow you to make offers to your customers. They're especially effective because they are often inserted in billing and other similar correspondence and they get noticed by customers.



You can put one together using various desktop applications and it's probable that insertion will not increase your postage costs. Think this is clutter? As the article below points out, buckslips can actually make your overall mail piece more effective.



While often used by large companies, they are just as effective for small businesses and an easy marketing tool to add to your mix. You can create one that you can use for an extended period of time.



I have a client that uses these in all invoices for website purchases offering 20% off the next order on selected categories of merchandise. They've been highly-effective in driving repeat business. If you're thinking of an expiration date for such a coupon, make it as long as you possibly can...much more action that way.



Here's the article from Target Marketing Tipline:
http://www.targetmarketingmag.com/story/story.bsp?sid=83915&var=story

GA