A Suggested Direct Marketing Primer...and Info from the USPS

Hello Again!

I (and anyone in the direct marketing business) would highly recommend:



Bob Stone & Ron Jacobs. Successful Direct Marketing Methods. 8th edition by , New York: McGraw-Hill, 2007.

for those who want to get a good, basic insight into direct marketing in an entertaining format.



This edition has JUST been published (I believe 11/14/07). Get it vs. the previous 2001 edition (7th).



You can find this at Amazon.com:

http://www.amazon.com/Successful-Direct-Marketing-Methods-Stone/dp/0071458298/ref=pd_bbs_sr_2?ie=UTF8&s=books&qid=1196374017&sr=8-2



Also, if you are looking for some basic tools (including a free ROI calculator) for direct MAIL visit the USPS' (United States Postal Service) "Tools & Resources for Direct Mail":



http://www.usps.com/directmail/toolsresources.htm



GA